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Home > MMP Happenings > Inside Magical Memory Planners: Our Origin Story & Frequently Asked Questions

Inside Magical Memory Planners: Our Origin Story & Frequently Asked Questions

January 3, 2026 by Allison Sandberg

It’s a new year, and we’re pulling back the curtain on Magical Memory Planners! In this episode of Travel Talk, Allison shares the origin story of how Magical Memory Planners grew from one agent booking Disney vacations into a full-service travel agency with nearly 50 agents and destinations around the world.

She also answers some of the most frequently asked questions—what we do, who we help, why working with a travel advisor matters, and how easy the planning process really is. Whether you’re thinking about booking your next vacation, curious about how travel advisors work, or wondering if joining our team might be right for you, this episode is the perfect place to start.

Origin Story

Magical Memory Planners was started in 2012 with one agent and one destination, Disney. Although Disney is still one of our most popular destinations, we have expanded to about 50 agents and more than 100 destinations.

Magical Memory Planners Founder

Allison Sandberg is the founder of Magical Memory Planners and now has children in their late teens/early 20s. She has travelled since she was born and loves to go to new places. She has continued instilling the love of travel with her own children as she started traveling with them right after they were born. From Disney trips when they were young to bucket list trips like Alaska and the Mediterranean, they have grown as a family through the travels they have taken.

While the kids were young and even more now that they are older, she also spends time every year traveling alone with her husband of almost 25 year. They love the Caribbean or cruises for quick trips as well as longer trips to Europe every couple of years.

FAQs

What do Magical Memory Planners do?

We book vacations for families and couples. We offer a variety of destinations and put together all the details from flights, transfers, hotels, activities, and more. What we include depends on the destinations but we are there to help with everything along the way. What we don’t do are road trips, flights alone, camping trips, and other trips similar to that.

Can I work with a planner that doesn’t live near me?

We have planners in many different states but that doesn’t matter. You can work with any planner that you feel is a good fit for your family and what you need. We work through email, zoom, phone calls, etc. You can learn more about our planners on our website.

What type of trips can I book?

We book many different types of trips. Here are some ideas:
– Families
– Multi-Gen/ Skip Gen Travel
– Milestone Birthday Groups
– Fundraisers
– Cruises (river and ocean)
– Cruise Tours (Alaska)
– Theme Parks
– Guided Group Tours
– All Inclusive Resorts (families/couples/adult only)
– Honeymoons/Anniversaries/Vow Renewals
– Bucket List Trips
– Europe
– Private Tours

What destinations can I book with Magical Memory Planners?

We work with lots of different suppliers so we can help you get where you want to go. We have great options for Europe, the Caribbean and Mexico, South America, Alaska, the South Pacific and more. Since we have so many suppliers we can put together a trip with a supplier that is an expert in that destination, ensuring you have the best trip possible.

What is the process of booking a trip with Magical Memory Planners?

Booking a trip with us is easy. Our goal is to reduce stress and make vacation planning easy too. Just click the “Start Planning” link on our home page. This will take you to our quote request form. Share some information with us and then one of our planners (or the one you selected) will reach out via email to set up a call or to move forward with a quote.

Once everything is adjusted and customized we will book your trip and make sure you have all the documentation. Then we will walk you through the rest of the planning process to ensure you don’t miss any important dates. Then you are free to enjoy your vacation and we will check in when you get home to see how everything went.

Why book with a travel agent?

There are so many reasons to work with a travel agent but here are some of the top reasons.
– Peace of Mind
– Time Saver
– Expert Advice
– First Hand Experience
– Stress Reducing
– Cost
– Bonus Offers

Does Magical Memory Planners charge fees?

For the most part no. We take care of booking your package and don’t charge you anything additional. The only except is an FIT Europe Itinerary (this is a fully customized itinerary put together by your agent) has a planning fee.

How do I become an agent with Magical Memory Planners?

If you have many of the skills we have talked about then maybe you want to join our team. Just click “Join our Team” to learn more about what it takes to be a travel agent with Magical Memory Planners. If you feel it is a good fit for you then fill out an application and we will review it and reach out if we would like to schedule an interview.

How do I stay connected with Magical Memory Planners?

We have a few ways to stay in touch and connect. From social media to our website and newsletters.
– Blog
– Facebook and Instagram – @MagicalMemoryPlanners
– Podcast – Travel Talk with Magical Memory Planners
– Weekly Newsletter

Filed Under: MMP Happenings Tagged With: Podcast

About Allison Sandberg

Allison is the owner of Magical Memory Planners since 2010. Her personal experience makes her an expert in Disney Destinations, Cruises, and many other destinations. [Learn more about Allison]

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